Marketing Directions adheres to the Uniform Code of Professional Conduct for the Institute of Certified Management Consultants of Canada and the Canadian Association of Management Consultants. The purpose of the code is to identify those professional obligations which serve to protect the public in general and the client in particular. The Code is also designed to identify clearly the expectations of members with respect to other members and the profession.
Marketing Directions also strictly adheres to the standards of the market research industry for confidentiality. All information pertaining to the study is held in strict confidence and is not released to any party other than the client.
Certified Management Consultant
The use of the Certified Management Consultant (CMC) designation is recognized and governed by law for the purpose of protecting the public interest. The CMC must abide by a stringent code of professional conduct that assures the client of expertise and qualifications appropriate to the engagement. In addition, clients have recourse through the disciplinary committee of the Institute of Certified Management Consultants of Alberta (ICMCA) to ensure that engagements are conducted in a professional and ethical manner.
The CMC designation is earned through a combination of experience, peer review, study, and examination. The credentials of a CMC are of the highest caliber and include as a minimum: an undergraduate degree from a recognized university or the equivalent experience; three years of full-time management consulting experience managing or assuming key roles in major projects; and the successful completion of a rigorous series of examinations on management and management consulting skills. Certified Management Consultants bring a wide range of technical and managerial consulting skills to a project which lead to better and longer lasting results for clients. Pauline Patenaude, Principal and Owner is a Certified Management Consultant of Alberta and is a member in good standing of the Canadian Association of Management Consultants since 1993.