1. Take Advantage of Analytics
Find out what works best and hone your campaigns. Email campaign solutions, such as Constant Contact and iContact, offer analytics that show you:
- Who opened your email
- How many times they opened it
- Where they clicked
- How often they forwarded it.
2. Craft an Engaging Subject Line
A subject line is the first - and often only - impression a customer gets about your message, so you had better make it good. Your subject line should always be informative, not tricky. Treat the subject like a newspaper headline that gives an overview of the message, but entices the reader to see what you have to say.
3. Make It Personal
Social media should be social. Huge companies such as Pepsi and Pizza Hut have personalized their brand through their Facebook pages and Twitter streams. Try putting your personal name rather than your brand name in the "From" box in emails and track response rates.
4. Follow Up by Phone
Sometimes your email goes straight to the bin and it's not your fault. A few days after sending out your message, create a list of contacts that the email was sent to and follow up on the phone:
- Introduce yourself,
- Tell them about the email
- Ask if they had a chance to look at it
- Take the opportunity to explain the value to your customer.
Even though it may be more difficult to get through to your customers by email , it is a cost-effective way to reach them . Make your messages inviting and personal, follow up, and track your results. Rinse, repeat, and achieve results with your email marketing campaign.