30+ Years of Industry Experience

Marketing Directions is an independent management consulting firm in Calgary, Alberta. The Founder and Lead Consultant Pauline Patenaude has been providing effective independent management consulting since the company's inception in 1999. An independent consultant can help grow your business and substantiate your business strategy and growth plans. 
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Pauline is fluent in English, French, and Spanish, and has knowledge in Japanese. She has an extremely broad range of educational experience, including: 
  • Digital Transformation Certificate, Digital Adoption, Cornell University
  • Masters of Business Administration, International Marketing, University of Saskatchewan
  • Honorary Degree, Nanzan University, Nagoya, Japan
  • Bachelor of Commerce, Marketing (Dean's Honour Roll), University of Saskatchewan
  • CMC (Certified Management Consultant), Institute of Certified Management Consultants of Alberta. What's a CMC? Find out by Clicking Here
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Pauline Patenaude, Founder and Lead Consultant
"I highly recommend Pauline Patenaude and her team at Marketing Directions to any company developing new products and services.  Pauline can help you conduct a comprehensive feasibility study, opportunity assessment, or business plan and can also help your business navigate any funding sources available to help commercialize your new product.  We were very pleased with the assistance we received."

David Evans, President 
ProActive Fluid Technologies Inc. 
Torunn Landsgaard is a Senior Consultant who has worked with Marketing Directions since 2016. She has extensive international experience as Senior Research Analyst for Euromonitor International and Strategy Director for Notomia (a digital and technology studio) in Milan, Italy. She was most recently, the Senior Manager, Investments and Market Intelligence for Alberta Innovates. Her areas of expertise include Market validation, financial analysis, feasibility assessments and Go-to-Market strategy recommendations.
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Torunn has an broad range of educational experience, including: 
  • Masters of Business Administration, Finance, University of Calgary Haskayne School of Business
  • Bachelor of Science, Biological and Physical Sciences, University of Calgary
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Torunn Landsgaard, Senior Consultant
Lewis Patenaude has been trained extensively under the supervision and support of Pauline Patenaude to be an independent management consultant who can help your business grow.

​Lewis is fluent in English and has knowledge in Spanish. He has a broad range of educational experience including:
  • Enrolled at University of Calgary, Bachelor of Arts (BA) - Economics
  • Google Digital Marketing & E-Commerce Professional Certificate
  • Google Data Analytics Professional Certificate 
  • Intuit Academy Bookkeeping Professional Certificate​
  • ICTC-CTIC e-Learning Certifications in FinTech, Digital Transformation and Management Consulting
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Lewis Patenaude, Junior Consultant
"I highly recommend Lewis Patenaude to any company looking to digitally market their new products and services. Lewis can help a prospective company put together a digital marketing plan and assist in conducting feasibility studies, opportunity assessments, creating business plans and developing go-to-market strategies"

Pauline Patenaude, Owner and Principal Director
Marketing Directions

In Depth Cross-Industry Expertise

  • Feasibility Study and Opportunity Assessment 
  • New Product and Venture Market Assessment
  • Strategic Business Planning
  • Sales, Marketing, Social Media and Online Strategies
  • Marketing Research 
           - Quantitative (online surveys for quick response and decisions) 
           - Qualitative (focus groups and interviews with industry experts)
  • New Product Development and Management
  • Customer Satisfaction and Loyalty 
  • Customer Relationship Management
  • Training - In-House Seminars and Workshops
  • Accounting and Finance 
  • Human Resource Management

We Work With Your Budget

Consulting is a worthwhile investment with solutions and pricing customized to your company's goals.

We are an approved service provider with several funding agencies including NRC-IRAP’s Digital Advisory Service and Management Advisory. We have also been a service provider 11 times with Alberta Innovates $15,000 voucher program.  Please Contact Us for information regarding Grant Applications.
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Marketing Directions also has experience working with public sector institutions such as SAIT, national professional service associations such as CMC-Canada and large, medium and small private sector companies.